![]() Perhaps it’s no different from Netflix’s bucking of prestige dramas for comedy specials, reality competitions, and getting David Letterman to interview newsworthy celebs. ![]() The industry, it seems, is moving away from expensive, reporting-intensive shows and prioritizing lower-cost weekly interview podcasts or celebrity-driven shows. “They bought a bunch of companies that did journalism while having real contempt for what we did,” Goldman says. Goldman says that the biggest problem with Spotify’s takeover of Gimlet was that it fundamentally didn’t understand the business it was getting into. Wade Just Got Stranger-and More Infuriating One of the Most Audacious Pranks in History Was Hidden in a Hit TV Show for Years. My Best Friend Could Not Be More Furious. I Never Have to Work Another Day in My Life. Netflix’s Apocalyptic Hit Is Leaving Viewers Baffled. Current Top 3: Digital Sky Podcast, Wolverine: The Long Night, Limetown. Over 900 fans have voted on the 10+ items on Best Scripted Podcasts. Goldman, who was the co-host of the breakout Gimlet tech podcast Reply All, says Spotify evaluated podcasts solely based on whether they led to new subscription sign-ups for the streaming service. The podcasts you absolutely must download and/or stream and listen to during your commute, workouts, study breaks, and whenever. In interviews with podcast executives, a number of rationales came up: Undiversified revenue streams, overreliance on prestige shows, a chilled market for podcast-related IP, hesitance from heel-dragging marketers, and of course a big reality check for the biggest tech companies that, while podcasts will continue to grow, nothing could make a $20 million deal with Harry and Meghan profitable.Īlex Goldman saw the chaos at Spotify firsthand. Just about everyone in the podcast sector knows someone affected by layoffs-at Spotify, yes, but also at Amazon Music, New York Public Radio, the Athletic, NPR, Sony Music, and Pushkin Industries, the podcast studio co-founded by Malcolm Gladwell and former Slate editor and chairman Jacob Weisberg that laid off one-third of its staff and is now in union negotiations. There’s a real human toll to the right-sizing of podcasts that appears to be occurring. But perhaps there was too much hype, too many unrealistic expectations-and, dare we say, too many podcasts? Or at least too many podcasts that couldn’t turn a profit based on high talent or production costs?
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